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EYA (Equal You Alliance) is an app and website where LGBTQ+ folx contribute to a community-curated list of INCLUSIVE and SAFE businesses, resources, and public spaces.
When someone uses EYA to search for a nearby resource, let's say... a ramen shop, they'll be able to see if it's a safe space and why.

The EYA is the only app that works to include you wherever your are.

Your stories--no matter who you love or how you identify--have an ever-lasting impact.
The logo is (of course) derived from the Rainbow Flag, the symbol of LGBTQ+ identity, freedom, and history.

But I'm often asked, "Why pink?"

The original Rainbow Flag by Gilbert Baker sported two extra stripes:

A bold pink at the top that symbolized sexuality

And a turquoise above the deeper blue, for art and magic.

These are the best colors. Why were they removed?
This is the only Rainbow Flag that should be recognized today.

In the EYA, pink now takes it's rightful place at center stage. The turquoise makes an appearance in UI elements.
The icons serve as light references to Gilbert Baker's Flag.

Red = Life (Poppy)
Orange = Healing (Monarch Butterly)
Yellow = Sunlight (... the Sun)
Green = Nature (Linden Tree Leaf, native to Missouri)
Blue = Peace & Harmony (Cumulus Cloud)
Violet = Spirit (Cat)

The focus on specifically the outdoors speaks to the EYA's mission of providing LGBTQ+ people with a means of going out there, in an effort to combat the isolation that occurs when rejected by family, friends, and society.
The site and app greet you with bold, punchy colors.

No need for anything too pretty.
The message is simple and focused.
This design decision served two primary functions:

1) Proving economic for the EYA, as a more intensive design would put more strain on the developing effort
2) Inclusivity also means being inclusive of those without access to technologic infrastructure present in cities. Historically, rural areas, without access to high speed internet, impose the greatest isolation on the LGBTQ+ people who live in them. This calls for an even greater need for optimization. So I stuck with solid colors, text, and simple gradients.

I also developed the UI/X for the app, but since I'm just now finishing development, the full case study is still coming together.
See how it all came together for yourself: